2. USE OF THE SPACE
Where are the best spaces? These will be your main traffic zones and should reinforce your key messages. Are there dark areas or dead zones where people won't go? Do some walls seem better suited than others to the display of certain messages?
What are your lighting sources - natural daylight, spotlights, fluorescent tubes, reflected ambient light? What is the quality of the light? Can you direct it or modify it? Is it adequate or do you need additional lighting?
Where is the entry point? (stairs, busy corridor). People usually (although not always) move in a clockwise direction from the point of entry. You will most likely place your key information near the entrance in an unobstructed location for people to see first as they approach your stand. What is the first wall they see as they enter the stand? This is a feature wall and you want to put your strongest message here. It makes sense to display a sequence of images from left to right.
Think of your audience. Text and images mainly need to be displayed at a consistent and comfortable adult eye level (approximately 150 cm). Always consider the positioning plinths, podiums, products and other items that may cause obstructions.
Equally as important as the information and graphics you display is space - you will have to accommodate visitors to your stand, allowing them to easily flow from an entry point to an exit point.
iDM can handle the design, layout, visualisation and production of any size of exhibition, from a single roller banner to two-storey stands with audio-visual presentations, promotions, literature and full on-site support.
Call Richard on 01902 406410 or drop us an email and we'll be more than happy to advise you or send you examples of past successes.